What’s Your Story?
This is my story and my passion pictures are worth a thousand words.
If you have ever gotten a job, any job, you have a story to tell about how you got that job, how you came to be in that business, etc. The same is true of multilevel marketing. Everyone has a story of how they got started, who told them about the business, and how their life has changed. Sometimes your story is the only verbal contact you will have with someone, so you need to make it good!
While everyone may have a story, not everyone has mastered telling their story. Sometimes we get so excited about our business, they we want to tell absolutely EVERYTHING about what this business has done for us and what the business can do for them. Half an hour later our audience is either asleep, has put us on permanent hold (if we are on the phone), or is looking for a way to escape. Some of us try to make the story too short. “Well, a friend of mine called up one day and I signed up and it’s been great ever since!” No too inspirational.
Your story should be short, but spark interest. Your listener should want to hear more about your company (not necessarily about you), more about the products, and most importantly, how they can join you. There are some things you can do to tell and effective and compelling story.
First, you need to practice. If you have to, write down what you want to say and read it over. Writing it down will force you think about what you want to say. It will also give you a chance to really evaluate what you are saying and how you are saying it. Practice in front of the mirror or, even better, videotape yourself. Do you seem interested? How long did it take? Did you mention all the essentials (your company’s name for example)?
Next, find someone to practice on. This should be someone who can give you an honest critique of your story. Someone in your organization is a good choice, but someone who may not have already heard your story would be good as well. Have your up line listen as well and have them both give you feedback on the story. Keep repeating this until you have a story that says what you want and you can tell it the way you want.
Your story is as important to your business as you business card, your website, or any other method you use to contact people. Telling it wrong can destroy your chances and telling it right can inspire others to give it a try.
“The best leaders…almost without exception and at every level, are master users of stories and symbols. Thomas J. Peters American Management Consultant, Author, Trainer
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“Dr. Robin Rushlo”, is a well known MLM Radio personality and is nationally recognized as an expert in the network marketing business.He is the current host of the radio show, “Networking with the Blindguy”live daily.Providing Success and Retention Training for the network marketing industry brought to you at the Successful Business Builders Network http://myshopandcompare.com and http://www.robintrushlo.com
Posted By tyna 
Oct 3, 2009 
i do agree